In the current scenario of digital creativity, Adobe takes another gigantic step, presenting an entirely renewed Creative Cloud powered by artificial intelligence (AI). This update brings with it a series of innovations that promise to transform the way designers, photographers, videomakers and other content creators carry out their daily activities.

The new era of creativity 

The integration of AI directly into Creative Cloud workflows is a framework that promises to optimize and accelerate creative processes, providing new possibilities. This innovation has been eagerly awaited by the creative community, especially after the impressive results obtained during the beta phases of the new resources. During this period, users will explore tools such as generative preloading and generative expansion in Adobe Photoshop, generative relocation in Illustrator, as well as text-to-image functionalities and text effects in Adobe Express.
These functionalities will generate more than 1 billion assets in Photoshop beta, highlighting the potential of AI to raise the level of creativity of its users. Now, these capabilities are available to all Creative Cloud participants, and Adobe has signaled that it will continue to expand the resources of Firefly, the engine behind these innovations, opening up areas such as photography, design, video, 3D, among others. 

What's new? 
Starting now, all Creative Cloud features will include two new powerful applications: Adobe Firefly and Adobe Express Premium. 

Adobe Firefly

Available in firefly.adobe.com, Adobe Firefly is an innovative platform that puts artificial intelligence within the reach of all breeders. It allows you to explore new forms of creative expression, saving time and expanding possibilities. It involves the conception of storyboards, the expansion of image pools or the exploration of new core combinations, or Firefly is an indispensable tool for any creator. 

Adobe Express Premium

Adobe Express Premium is the all-in-one creativity application, designed to be fast, intuitive and accessible. With new generative AI features, such as text for images and text effects, Express Premium makes it easy to create impactful content for social media, videos, pamphlets, logos, among others. Its integration with Photoshop and Illustrator makes the workflow even more efficient, allowing ideas to be transformed into reality in an agile and uncomplicated manner.

A new creative day

Adobe did not just deliver an update, but inaugurated a new era in the creation of digital content. With AI as co-pilot of two creative workflows, the limits are that the possibilities are expanding rapidly. Breeders now have tools at their disposal that do not only speed up the breeding process, but also open doors to innovations that previously seemed distant.

So that you are not experimenting with the new things, this is the opportunity to explore everything that the new Creative Cloud has to offer. And for those who are already immersed in this universe, the journey of discovery and surprising creations is just beginning. 

Software.com.br is the official reseller of Adobe, offering support and licensing for this powerful solution. If you are looking to improve your work with a state-of-the-art tool, contact one of our Adobe specialists via email. consultoria@software.com.br.

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